I've never been so compelled to write that I ran out of the shower, wrapped up my wet hair, threw a towel around myself and made a beeline to the computer.
Martinis + Writing for me = incoherent, rambling, ungrammatical thoughts. Not deep, personal, enlightening insights about humanity.
Make up, cute outfit, cute hair to write? Negative. Old Navy, no make-up, hair clip
When Carrie first discovered the Internet (well after the rest of us I believe) and she saw her ex's name in the AOL chat box, she hid under the desk, exclaiming, "Can he SEE me?". Had she been turning in columns typewritten on a 1930's typewriter up until then?
Carrie apparently has only one client (the newspaper) yet tons of money and tons of time for shopping and a social life. Yeah... that's exactly how small business works.
I’m hoping you can help me out. I heard around the yard here, that you’re a busy business person with a lot of important messages to share with your target audience. But I really wish all you busy business people would stop sneaking in here at night and writing on me!
Look, spreading the word about your business can be a tricky thing especially if you don’t know what you want to say or how you want to say it. But could you please stop spray painting me? Just last week a desperate fellow climbed on his belly across the grass (yeah Mr. G.I. Joe – like I couldn’t see you). G.I. Joe only got as far as his company name before he got a face full of hooves!
I need you to call this nice lady who can get your message out without harming innocent animals. Her name is Christine and she’s a personal branding specialist and ghostwriter (she’s written for celebrities and real big companies!). She will help you communicate to your target audience exactly what it is that you do – with creativity, continuity, clarity and impact.
So PLEASE, for the love of cows stop writing on us and call Christine instead. Her phone number is (310) 529-9856. Thank you!
Until the next idiot paints an ad on me, Mooroy
P.S. I may look slightly different next time you see me! Fair warning in case you don't recognize my disguise.
“Wow he’s a hottie!” barista girl number one exclaimed in reference to the coffee drive thru customer.
“Totally! I’ve seen him before… but he’s a grumpy hottie,” said barista girl number two, frowning in discontent.
I had just picked up my morning fix and was on my way out the door of the local java shop when Mr. grumpy hottie caused barista hysteria. This got me thinking… about personal branding of course (did you have any doubt?).
You could have what you believe to be the most attractive, customer friendly, innovative, HOT product or service in the world, but what if the message you are communicating to your audience falls flat? Or even worse – is a “grumpy hottie”? This is where personal branding comes in and the value that a professional communicator brings to your company table when it comes to communicating what it is that you do to your target audience – with creativity, clarity, continuity, and impact. This is why I’m passionate about what I do!
I help my clients ensure that the message they are trying to communicate is the one their audience is receiving, through the power of the written word. Because as the java girls found out this morning, conflicting messages are a total turn off.
It’s the last down of the first inning and you’re in the three point zone getting ready to volley a bogey into the end zone. You don’t have to be a sports fan to realize how completely nonsensical that statement is. I pieced together that messy ESPN casserole to demonstrate a point about using analogies in writing – personal, business or otherwise. There is nothing wrong with using comparisons, whether from current events, history, pop culture or sports, to make your point. I myself have been known to pepper various pieces of writing with “it’s like a…” “as if he were…” and such to make my points.
In the meantime, all you overeager sports analogists, for the sake of we the readers, please use analogies judiciously (ex. if you’re making a complicated point and there’s a universal comparison, if there’s a perfect analogy for what you’re saying that you just can’t pass up, etc.). Don’t analogize for the sake of analogizing. Or I’ll tackle you on the one yard line!
Q: What on earth would I possibly write a book about?
A: Everyone has a unique life story, comedic, dramatic, romantic or adventurous situation, or words of expert wisdom to share. You have experience and expertise that could help and inspire others. Think about it.
Q: Actually, now that you mention it I do have an idea…
A: Some clients have had their dream book percolating in the back of their mind for years. They just lack the time, ability, or willingness to write it. Is this you? What are you waiting for? We once turned a client’s lifetime of notebooks, chicken scratch notes, post-its, newspaper clippings, and cocktail napkins into a published book. Anything is possible in the hands of a professional ghostwriter.
Q: What exactly is your involvement? Do I have a book at the end of the process?
A: We develop the book from concept through execution of a complete, polished manuscript. We are not a publishing company so it is your option once the book is written as to how you would like to proceed (self-publishing, print-on-demand, submit to the major publishing houses, etc.). We can help you research options, introduce you to appropriate contacts, assist you in putting together manuscript proposal package, or anything else we can do in our power to help you succeed. Most importantly, you now have a completed, polished, professional manuscript with your name on it. The dream has become reality and the possibilities are now endless!
Which provides more value and better results: Developing a relationship with a primary care physician OR going to the ER and seeing a different physician for each symptom? That is the difference between a personal branding consultant (primary care doctor) and a freelance writer (ER).
Q: What is personal branding?
A: As it relates to our services, it is identifying your message and core talking points and then translating them into your unique voice, in a way that connects with your audience.
Q: How is writing involved?
A: Your customized package of writing products will be the vehicles for your personal branding. These may include: blogging, website content, press releases, media articles, social networking content, speeches, elevator pitches, and any other communication vehicles necessary to broadcast your message(s) to your audience.
Q: Do I have to do any actual writing?
A: The majority of your involvement occurs in the brainstorming/development phase, as we get to know you and your business. This is necessary so that we can communicate effectively and powerfully on your behalf. After that, you can choose to have as much or as little involvement in the ongoing writing and editing of materials as you’d like. Some clients enjoy the writing process and enjoy the collaboration of working with a professional writer. Many, due to the time constraints of managing their business, feel an extreme sense of relief in offloading all the writing tasks. Others fall somewhere in between. Bottom line – you tell us how much you would like to be involved and we will create a process that works for you.
Q: What is the benefit of establishing an ongoing relationship with a personal branding consultant like Christine, Ink. vs. just hiring a “freelance writer” whenever I think I need one?
A: The more we get to know you, the more value we provide by becoming your “creative mind” and voice. By working with you beyond the time constraints of the occasional project we have the opportunity to discover new methods of branding your message, simply by remaining plugged in creatively to you and your business.
Also, businesses owners rarely realize that they “need” a creative voice like the one we provide, until they actually see for themselves what we can do for their business. A freelance writer can get a writing job done if you know what it is that you need done. We help determine what kind of personal branding is needed, develop a plan and then execute it with consistency, continuity, and creativity.
Will changes to the Health Care system
take patients away from your practice?
Private practice medicine can be a competition sport. Physicians have long been responsible for winning over clientele using contemporary medical technology, cutting edge treatments, the best patient care, and the most effective health care solutions for their patients’ dollar.
Now, as the way in which health care is delivered by doctors, received by patients, and billed by insurance companies is being rewritten, physicians must work harder than ever to attract new clients and retain existing ones.
As an experienced RN, BSN, a health care journalist, medical writer, and marketing copywriter, I have the creative expertise and knowledge to craft a message that will resonate with health care consumers.
My medical marketing writing services include:
*Website Content *Marketing Copy for Brochures, Flyers, Mailers, etc. *Press Releases
Past Health Care Writing Clients have included:
RGJ Health Source (Reno, NV) Business Life/Senior Living Magazine Ausmed Health Care Educators (medical textbook publishers) RN Builder.com (medical blog) Health Care Builder.com (medical blog) Locum Tenens (medical blog) Travel Nurse Source (medical blog) Women’s Medical Group of Upland, Inc. Scott & Company (leading experts on retail clinics)
I communicate to your target market what it is that you do!
Specialty Writing Areas: Health Care, Medical, Health & Wellness, Fitness, Nursing (RN, BSN).
Additional Areas of Expertise: Self-Help, Careers/Coaching/Recruitment, Film & Television, Small Business & Networking, Classical Music
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