The Grumpy Hottie

“Wow he’s a hottie!” barista girl number one exclaimed in reference to the coffee drive thru customer.

“Totally! I’ve seen him before… but he’s a grumpy hottie,” said barista girl number two, frowning in discontent.

I had just picked up my morning fix and was on my way out the door of the local java shop when Mr. grumpy hottie caused barista hysteria. This got me thinking… about personal branding of course (did you have any doubt?).

You could have what you believe to be the most attractive, customer friendly, innovative, HOT product or service in the world, but what if the message you are communicating to your audience falls flat? Or even worse – is a “grumpy hottie”? This is where personal branding comes in and the value that a professional communicator brings to your company table when it comes to communicating what it is that you do to your target audience – with creativity, clarity, continuity, and impact. This is why I’m passionate about what I do!

I help my clients ensure that the message they are trying to communicate is the one their audience is receiving, through the power of the written word. Because as the java girls found out this morning, conflicting messages are a total turn off.